- Preliminary discussion about target market, goals & budget
- Access & set up Webmaster Tools and Analytics accounts
- Search analysis and keyword research
- Competitor research & analysis
- Campaign & Keywords sign off based on relevancy, CPC and traffic
- Landing page analysis and discussion
When prospective customers are looking for your product or service they’re likely going to search for it on Google. They will type in specific keywords, the search engine will then bring up a list of relevant sites.
The higher you are on that list the more clicks you will receive. Google Adwords allows you to pay to be at the top of that list and is therefore a valuable tool.
For business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.