Search Engine Marketing

Get results NOW!

When prospective customers are looking for your product or service they’re likely going to search for it on Google. They will type in specific keywords, the search engine will then bring up a list of relevant sites.

The higher you are on that list the more clicks you will receive. Google Adwords allows you to pay to be at the top of that list and is therefore a valuable tool.

For business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.

Chill Digital Marketing works with clients to set up and manage their campaigns. They can be stand alone campaigns or ass/form part of a Marketing or Sales Funnel in which case we build all of the components including integration of email services.

Our fees are designed to have a low entry / with a low entry cost and encourage growth. They consist of setup cost, a low management fee & a percentage of the monthly spend. The process we go through is thorough and follows the stages below.

  • Preliminary

    • Preliminary discussion about target market, goals & budget
    • Access & set up Webmaster Tools and Analytics accounts
    • Search analysis and keyword research
    • Competitor research & analysis
    • Campaign & Keywords sign off based on relevancy, CPC and traffic
    • Landing page analysis and discussion
     
  • Building Campaigns

    • Account Structure
    • Create Campaign and Ad Groups
    • Ad copy; minimum of 2 ads for each Ad group
    • Changes to landing page implemented
     
  • Launch

    • Daily & Monthly Campaign Budget set
    • Maximum Cost per Click set per Ad group
    • Tracking Code added
    • Landing Page signed off
     
  • Optimisation

    • Closely monitor campaign
    • Keyword bid management
    • Ongoing Keyword management
    • Test & measure Ad Creative optimisation based on CTR and Conversion Rates
    • Ad Extensions CTR and Conversion Rates analyses
    • Remarketing  if required
     
  • Monthly Reporting

     
     

WHY PAY-PER-CLICK?

 

FIRST PAGE EXPOSURE

The simple fact is more people click on the first few listings, some experts would say that you should be on the top five results and the statics back that up.

IMMEDIATE TRAFFIC

Depending on your offer you can expect clicks in as little as an hour after the launch of a PPC ad. Nothing else compares to that; people visiting your site almost immediately. This is why PPC is ideal for new websites with little or no exposure.

CONSISTENT TRAFFIC

PPC does not only provide immediate traffic, you can easily set your budget so you have a consistent flow of traffic or increase your budget for growth.

TARGETED TRAFFIC

The ability to target & block specific search terms and means you can laser target your audience maximising the chance for you to convert them to paying customers or clients.

EASILY CHANGE CAMPAIGNS

PPC gives you control over your ads, the message you want to send out and the people you want to reach. This means you can market different offers and products to different audiences as desired.

ANALYSE RESULTS

A major benefit is the capacity to test the effectiveness of your campaigns. With PPC, you can set up and split test a variety of campaigns, keywords and ads constantly removing the lowest performing and tweaking others to ensure the best ROI.

SCHEDULE CAMPAIGNS

You are also able to schedule your ads so that they reflect the exact trading hours of your operation and disable it at other times. For many businesses this is ideal as it allows you to receive enquiries only when you want them.