Search Engine Optimisation

Google - Bing - Yahoo

Search Engine Optimisation (SEO)

SEO is the process of increasing the visibility of a website in a web search engine's unpaid results.  The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.

There are a multitude of strategies that an SEO expert will employ to improve your sites performance but it is their understanding of how search engines work and their knowledge of computer programmed algorithms which defines their success.

Research and Analysis

The process begins with understanding what people search for online, the specific search terms or keywords typed into search engines, and which search engines are preferred by the target audience.  It also involves checking out what your competitors are focussing on if anything.

 

Website Optimisation

This usually involves creating the right website content and providing HTML and other forms of website coding to the site to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.  All of our website packages include on page optimisation so our clients have a small head start.

Chill Digital Marketing SEO Plans

SEO is a standard benefit forming part of our Traffic Boost and Nurture and Grow website packages. But many clients that understand the importance of investing in SEO choose to subscribe to an SEO pack to give them more hours of SEO from our team of experts. Our packs represent incredible value once again ensuring any business can afford to match it with the big boys online.

SEO Activities

 
There are an incredibly large amount of once off and recurring tasks involved in professional SEO, including but not limited to:

Creation of effective backlinks.

Monitoring text to code ratios on your site.

Enhancing page loading speed.

W3C validation.

Site indexing.

Browser compatibility checking.

URL naming conventions

Google/Bing/Yahoo webmaster setup & review

Robots.txt creation and optimisation

XML Sitemap creation (not for dynamic site)

URLList.txt Generation and optimization

HTML Sitemap Creation

ROR Site Map Creation

Site Redirection Handling

Meta Data: Title tag Creation and optimization

Keyword Density Analysis

Internal linking / Anchor text optimization

Alt Text Optimization

Search Engine Submissions

RSS Feed Submissions   

Directory Submissions

Social Bookmarking

Posting on free blogs

Creation of inbound Links

Classifieds/Local Listings