Search Engine Optimisation (SEO)
SEO is the process of increasing the visibility of a website in a web search engine's unpaid results. The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.
There are a multitude of strategies that an SEO expert will employ to improve your sites performance but it is their understanding of how search engines work and their knowledge of computer programmed algorithms which defines their success.
Research and Analysis
The process begins with understanding what people search for online, the specific search terms or keywords typed into search engines, and which search engines are preferred by the target audience. It also involves checking out what your competitors are focussing on if anything.
This usually involves creating the right website content and providing HTML and other forms of website coding to the site to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. All of our website packages include on page optimisation so our clients have a small head start.
Chill Digital Marketing SEO Plans
SEO is a standard benefit forming part of our Traffic Boost and Nurture and Grow website packages. But many clients that understand the importance of investing in SEO choose to subscribe to an SEO pack to give them more hours of SEO from our team of experts. Our packs represent incredible value once again ensuring any business can afford to match it with the big boys online.