One of the most effective and important strategies in marketing today. Whether it’s video on your website, Facebook, Twitter, Snapchat or YouTube, you need to be thinking about creating and marketing your business with video.
It doesn’t matter what your business is selling, or what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to miss out on valuable leads.
Whiteboard videos are a fantastic tool. They’re engaging because there is always something happening on the screen that holds attention; They don’t feel like a sales pitch so viewers lower their defences and concentrate on the message; And they’re short and hypnotic – so viewers usually watch all the way through.
It’s a happy cycle for your business. Because viewers watch to the end of the video, Google ranks it higher, and more people see it. More views leads to more inquiries and more sales!
High quality video production is no longer the budget breaking luxury item it once was thanks to recent advances in digital technology. More and more, companies and organisations are using Video to communicate and engage with their existing and potential clients in an exciting, colourful and dynamic way.
Also some companies are finding a benefit in creating a short welcoming video saying ‘hello!” to be utilised when people first click on your website.