SOCIAL MEDIA MARKETING (SMM)

SMM is the term given for the paid promotion of a business on a social media platform. SMM has incredible reach across many markets, can be very interactive and offers the ability to target groups by user interests, demographic and location.   Popular social media platforms used for marketing purposes include Facebook, Instagram and Linkedin. Whilst static image ads are still popular on social media it is video that generates the greatest engagement and highest levels of conversion.