Google Search Advertising

Google Search Advertising takes place on the Google search network.  The Google search network is a group of search-related websites and apps, including the google search engine. When you advertise on the Google search network, your ad can show along with search results based on the use of particular keywords.  You also have the ability to enable a range of ad extensions which could include information like location or phone number in the ad encouraging people to directly call you from the ad (usually on mobile) or visit your location.  Advertising on the search network is a great way to find new customers and generate more sales.

Google Display Advertising

With millions of websites, news pages, blogs and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialised options for targeting, keywords, demographics and re marketing, you can encourage customers to notice your brand, consider your offerings and take action.  Whilst display ads can be in text format they are more often in banner format allowing you to use imagery to enhance the appeal of the advertisement.  Advertising on the display network is a great way to drive more traffic to your website.

Google Remarketing

Google Remarketing is a marketing strategy that utilises the Google display network to maintain communication with your past website visitors.  The fact is not everyone that visits your website is ready to make an enquiry or consider making a purchase.  With Google Remarketing you can capture your website visitors IP address and then target them with display advertising, reminding them of your brand and/or products and services. As with all forms of Google display advertising you only pay when someone clicks on your advertisement to revisit your website.

YouTube Advertising

Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. Once you have created a video that promotes your business, or product or service, a great way to find more customers and sell more is by advertising on Youtube. With over one billion users, we can select the audience that you want to target based on age, gender, location, interests and more. Plus, you only pay when they engage with your ad. If they skip it before 30 seconds (or the end if under 30 seconds) you don’t pay a cent.

Google Shopping Advertising

Google Shopping allows users to search for products on online shopping websites and compare prices between different vendors.  If you are a retailer you can create Google shopping campaigns to promote your online and local inventory, boost traffic to your website, and find better qualified leads.  To get started you need create a merchant centre and create a campaign in Google Ads. Then you can use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. These placements are called Shopping ads, because they’re more than a text ad–they show users a photo of your product, plus a title, price, store name, and more. Google shopping is a fantastic way to sell more of your products online.