Search Engine Optimisation (SEO) is a popular choice for businesses that want to improve their websites rankings on search engines. SEO is generally broken down into 3 different types of activity
Website SEO (often referred to as On Page SEO) is work that actually takes place within your website. Some of the tasks involve optimising your websites pages by manipulating the content and other work is more technical and includes altering the HTML source code.
Building Citations is usually the second stage of an SEO strategy. This involves registering your business details, including your website address, on hundreds of directories across the web. It creates new ways for people to find your business and also creates backlinks to your website which are taken into account by the search engines when they rank your site.
Building backlinks (often referred to as Off Page SEO) is generally the third part of SEO strategy and is the creation of inbound links to your website from other websites. These links can take many forms but the best ones are usually generated from an editorial or a blog.