SEO is a digital marketing strategy that finds itself shrouded in confusion.  Often digital marketing companies preach the importance of SEO to their clients, but many of them fail to explain why SEO is important and then fail to transparently report on the actual work that is being done. We agree, it is hard to transfer that large payment each month based on the blind hope that your website will soon emerge at the top of the list on the google search engine.  Allow us to share what we know about SEO.